We asked Daniel Merrick, the president of the SDSU Sport Business Initiative, to answer a few question about the organization and the event coming up this Saturday.
The event is free for SDSU students. Every student who wishes to participate must RSVP here.
SDSU Career Services: What is your major and what is your career objective? How long have you been part of the sport business initiative?
I am a Marketing, IMC Major with a minor in Finance. I plan on working in brand strategy or consulting departments of a sports management agency following school. I am actually the Founder of SBI which launched at the beginning of the Spring 13’ semester.
SDSU CS: Can you tell us more about the organization?
I was very interested in sports when I got to SDSU and worked in the athletic department my freshman, sophomore, and junior year but noticed there was only a Sports MBA program at SDSU and no undergraduate club that focused on sports business. A big part of sports business is creating a network, so that was the premise that the club was founded on. The goals of the organization are to professionally develop and create a lifelong network for our members that are passionately pursuing sports as a career.
SDSU CS: You are organizing the Sport Business Summit Saturday March 7th. What would be the benefits for SDSU students to attend the event? Who will be present?
The free event for all SDSU students answers all sorts of questions from “How do I get into sports” “What are companies looking for in students” and “What industry is right for you in sports.” Students will have the courtesy of listening to young professionals, senior executives, and even CEO’s of top sports teams, agencies, networks, and brands. The panel will consist of former A.S. President Rob O’ Keefe, SVP of Wasserman Media Group, Circe Wallace, SVP of Fox Sports San Diego, Henry Ford, SVP of IMG Media and Aztec Alumni, Tom Fletcher, CMO of the San Diego Padres, Wayne Partello, and CEO of Asics America, Kevin Wulff.
SDSU CS: How did you come up with the idea of the event? What is the agenda of the event?
There are many sports business panels, conferences, and symposiums on the east coast for college students that are trying to learn more about the different industries of sports, however southern California is home to some of the most powerful sports businesses and companies in the world and there is no conference, summit or event in general that is tailored to college students. SBI saw the opportunity for SDSU to take advantage of this and make it an annual event for years to come. The event will begin with a presentation from young professionals on “How to break into sports 101” and then lead to our panel discussion from the SVP’s. After the Q and A session from the senior executives, students will have a chance to place their tickets for each raffle item in each box. Following the ticket placing our keynote speaker, Kevin Wulff, will give the final presentation followed by the drawing of raffle tickets for prizes, closing remarks, and how to become a part of SBI.
SDSU CS: Can you tell us more about the raffle? What are the prizes?
Takeaways from an event are always nice to have. With our summit being focused on sports we knew that students love to walk away feeling more knowledgeable and with potential prizes would be great too. The Challenged Athletes Foundation recognizes the athletic greatness inherent in all people with physical challenges and supports their athletic endeavors by providing unparalleled sports opportunities that lead to success in sports — and in life. We knew this event could benefit the charity greatly and have had many items donated that people would love to win. If students buy raffle tickets starting at $2, they have a chance to win a baseball signed by Stephen Strasburg, baseball bat signed by Brian Giles, a signed Callaway Golf Bag by Gary Player, Los Angeles Lakers basketball tickets, 2 $100 gift cards to ASICS, San Diego Padres baseball tickets, SDSU basketball gear and many more items. We’re happy to be able to provide the CAF and SDSU students with awesome items, a plentiful donation, and an overall wonderful experience.