Meet Rebecca Stoody

Meet… Rebecca Stoody!

Rebecca Stoody

Rebecca is the District Marketing Manager at Federated Insurance, a leading provider of business insurance. She trains and hires outside sales reps for Southern California.  Rebecca is currently looking for candidates who would like to become a part of the Federated Team.  We asked Rebecca about Federated and what she looks for when hiring:

SDSUCS: What is your position? And can you explain what you do?

RS: My Title is District Marketing Manager. I am responsible for hiring and training outside sales reps for Southern California. I have 9 sales reps on my team that spread out from San Diego up to Long beach.

SDSUCS: What do you look for when considering candidates for a position?

RS: I look for impact. Let’s face it; insurance is not the most glamorous and exciting topic. The individual who will succeed at Federated has to be passionate and be able to keep a business owners attention when talking about one of the most boring topics in the world! A successful Federated marketing representative has impact, is passionate, is intelligent, competitive and has a fear of failure. Federated marketing reps are the best of the best in the insurance industry and everything else they do in their lives!

SDSUCS: What kinds of positions are you recruiting for this Spring/Summer/Fall, and are there internship opportunities for students?

RS: Unfortunately we do not offer any internships. I am hiring for full-time positions only. I am currently looking for one candidate to send to our upcoming October training program and our February training program. This is a 7 month training program back in our home office in Minnesota. You will be in class with 30 other Marketing Representatives from around the country learning how to sell Federated to the businesses we insure. You will be paid $46,000 while in training. Once you have “graduated” from the training program you are offered a territory where you will have a salary of $50,000 plus commission and bonuses. We have three training programs a year and I will only hire one individual a class

SDSUCS: Can you tell me what candidates should expect to be doing if hired?

RS: Bottom line this is an outside sales position. You have to like selling. If you don’t this is not the right career move for you. You will inherit a protected territory that no other Federated marketing rep can go into. You will be responsible for growing and retaining business in that territory. You will be calling on business owners. This is not a “friends and family” type of insurance sale. We insure auto dealers, lumber yards, oil, contractors, machine shops, print shops and other types of business. You also will be selling life and disability insurance as well as figuring out their estate planning needs. A Federated marketing rep wears many hats. You have to be disciplined and well-organized! It is a VERY challenging position!

SDSUCS: What are the benefits of working for your company?

RS: The culture at Federated has got to be one of the best I have ever seen in an organization. We really care about our employees and their families. You have unlimited income potential that is directly reflected from your efforts in the field. Federated employees get a 401k and a fully funded pension as well as health insurance, vacation and paid sick leave. We are a family driven organization with only 6 CEOs in over 104 years. That’s unheard of for a $5.5 billion dollar company who has been in business as long as we have. We are safe, stable and sound. When the economy tanked we kept every single employee. Every business owner needs insurance and Federated knows how to protect their business.

SDSUCS: Is it possible to work up within the company?  And how does one go about doing so?

RS: Yes – we only promote from within. We will never hire someone off the streets to be your boss and who has never done your position before. Our current CEO hired me he started off as a Federated client, went to the training program, then Marketing Rep, then District Marketing Manager, then regional Marketing Manager, then Director of field operations, then VP of Marketing and now CEO.

SDSUCS: Is there anything else you would like to share with students about working for Federated?

RS: This is not an easy job. It’s not worth working here if you are not making a 6 figure income and winning all of our incentive contests. If you do not win our yearly sales trip which is called Chairman’s Council, big hitter award and every other contest we have you will hate this job. When you win these incentive trips you will be making the income you want to make and it makes the job fun. We ask a lot from our marketing reps and we give them a lot. It takes a certain individual to be able to do this job and do it well. I only hire 2-3 people a year because we have such a low turnover rate. I will be putting you through 9 separate types of interviews to make sure you know everything about the job and I know all I can about you. We don’t like hiring the wrong person for the position. It’s not fair to us and it’s not fair to you. If you are looking for a home, a company you can retire with then Federated is a company you should be interviewing with!


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